In 2022, the owners of a cafe in Amherstburg, Ontario, Downtown Espresso, was holding a competition for St. Clair College and University of Windsor students to redesign their cafe to make it more modern. Me and a group of other students decided to compete and I was tasked to do the new logo.
We were given a photo of the street Downtown Espresso was built on, showing what it looked like in the past. Since the cafe owners prided themselves on being in Amherstburg and loved their history, I decided to include a line art version of the street into the logo.
Downtown Espresso's regulars have always considered this cafe as having the best coffee in town since their grand opening in 1992, so I chose to use that an a slogan for the cafe logo.
I mocked up the logo onto a to-go coffee cup that they’d use and on a window in front of their cafe.