Green Forest Cafe is a made up cafe I made a logo and coffee blend bag for. I wanted this branding to feel modern and natural to give an "earthy" feel.
I kept the border and type very simple and thin, and made the trees the only bolder section to make it pop, and thought it’d be a nice break to have space between the trees and border. The “green forest” section has a brown outline, adding minuscule detail that gives depth.
For the bag I wanted it to be as simple as the logo. I brought the green of the trees into the rectangle then used the brown for the house blend type. Adding mockups of the logo on a window and coffee cup to make the cafe come to life.