Sue’s Brew Beer is a Canadian company owned by farmers that needed a rebrand of their peach beer. They asked the logo to include a vector drawing so it isn’t all typographic. I came up with the idea of a cute farmer with a peach head to be the face of the beer. I put the "Sue’s Brew" title in a banner right under the farmer with a funkier font to make it more fun. Then a thinner more simple font under for the flavour “peachy keen”. I kept with a soft toned colour palette of just oranges and blues with just hints of browns, then mocked it up on a beer bottle with a pale blue background so the logo pops out.